Government buyers also need to be convinced

 

Even with the move to more commercial practices, government agency acquisitions are still very different from those in industry. The way companies who sell to the government differentiate themselves from their competitors is also different.

 

Government buyers are very sophisticated and expect their suppliers to be able to articulate how their solutions meet unique agency challenges and program requirements. This takes professional branding and marketing material as well as active participation in relevant industry and government associations and conferences.

 

Celerity Works understands the government marketplace. We can help you define the specific marketing mix that will maximize your visibility while optimizing your investment.

 

• Product or service definition
• Pricing strategy
• Promotion, advertising and public relations
• Place (or channel)
  

 

 

Are they buying what you are selling?

One of the biggest problems I encounter as a management consultant is organizations that dive into marketing tactics before clearly understanding their overall mission, objectives and marketing strategy. It is absolutely crucial to take the time to make sure you understand the target government market that best fits your product or service. This will accomplish at least two important objectives: (1) encourage you to say “no” to non-core goods or services and incompatible agencies and (2) ensure you select the most cost-effective marketing mix to achieve your objectives. It’s all about focus and return on investment.

 

 

206-780-4202
10 to 4 p.m. PST

 

contact@celerityworks.com